New Recent Algorithm Updates 2024 Core Update

Recent algorithm updates – Increased importance of author objects
Another important development was the increased attention to the author objects in the latest updates of the algorithm.

Google now recognizes and values content authors better.

This means that the content referenced by recognized and competent authors acquires an additional level of trust and credibility, having a greater impact on ratings than ever.

Marketers use Artificial Intelligence tools to save time Algorithm Updates

In 2023, there was also an increase in the number of marketers using artificial intelligence tools. These tools have become valuable for optimizing SEO optimization tasks from idea development to content creation. Algorithm Updates

Artificial Intelligence tools provide search capabilities Algorithm Updates

Despite the growing capabilities of artificial intelligence tools in terms of providing search functions, we have not noticed any changes in people’s search behavior. People still rely on search engines like Google for their queries.

The most important thing is that we are not seeing a decrease in organic traffic due to these artificial intelligence tools.

Now let’s talk about the SEO trends that will appear in 2024.

1. Artificial intelligence not only increases the scale, but also increases the importance of providing initial value Algorithm Updates
   While artificial intelligence is shaking the world, we see it as both an opportunity and a threat.

Let’s explain.

AI is good at creating shared content based on existing content from search results.

The real threat is that shared content is flooding the internet because of AI.

Think about it – if everyone starts relying solely on artificial intelligence to create content, we’ll see the same thing over and over again.

This is also true on an individual scale for your own website.

As a content creator, you now face the risk of overusing artificial intelligence to fill your blog with content, much of which is based on what has already been published elsewhere.

Even AI companies understand this. Take Jarvis, for example. After raising a substantial sum, they first hired a group of freelance writers to create content for their own website. Algorithm Updates

This is an unambiguous signal – even a company at the forefront of developing technologies using artificial intelligence recognizes the irreplaceable value of people writing texts.

Obviously, you can’t rely on artificial intelligence alone to create content, you need human creativity and insight.

And there is another interesting fact. Despite the growing use of AI in content creation, the demand for experienced authors and their number has increased.

How to use AI to zoom in Algorithm Updates
The AI is similar to a writing assistant with different skills. Here are some ways to use AI’s help to zoom in:

Ask the AI to act as an editor and help you set the tone for the draft
Summarize the already known information
Make the existing copy shorter
Turn a long paragraph into a summary
Make a table from the information that you already have
Create top-level contours (more on this below)
Let’s look at the process of making top-level contours. One that lays the groundwork, but doesn’t go into details. 11520 Education: The Impact of Technology on Learning and Teaching

Then you, the expert, can step in and work out the details, adding unique ideas and depth that only a human touch can give.

Or you can give these sketches to authors or experts in the field so that they can use them as a basis and build on them.

5 Things You Need to Know : Google’s March 2024 core update Algorithm Updates

1 Google completely de-indexes websites

Imagine that you wake up and find that your website has disappeared from Google search results. This is exactly what happened to many websites after the update was released in March 2024.

In its March 5 statement, Google emphasized that its goal is to exclude useless, irrelevant and unoriginal content from search results.

This cleaning program promises to remove up to 40% of low-quality websites that provide useless information and create inconvenience for users – pages created only to match certain search queries. Algorithm Updates

Websites that violate Google’s recommendations or use questionable SEO tactics will not only be punished, but also completely removed from both search results and the index.

Within days of the announcement, the SEO world was turned upside down.

Here’s a tweet from Jeff Coyle:

Jeff Coyle on the basic update of March 1, 2024
Please note that full de-indexing of websites is usually done manually by Google and is often not applied to a basic Google update. Algorithm Updates

2. Penalties are applied immediately

What’s remarkable about this update is that the penalties were harsh and fast, and the site owners had a hard time finding answers.

Let’s take a look at as many as 10 de-indexed websites: Algorithm Updates

Lily Ray in the main update from March 1, 2024
To check if the Google update has affected your site, search for your website on Google by typing “site:website.com ”, and see if you show up in the search results.

Also Read: A 7-Step SEO Strategy for More Organic Traffic (2022)

It is important to note that sites affected by the major March 2024 update or the spam update “would not have received a downgrade notification through the manual action viewer in the Google Search Console,” as Barry Schwartz noted.

“The algorithms are updated automatically, and Google does not refuse to notify the site owner when an algorithm update has a negative (or positive) impact on the site,” writes Schwartz.

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3. Websites that survived previous updates are not immune

Websites that have survived previous updates are not protected
The old websites have not been left out either. Those that were not affected by previous algorithm updates are now also facing consequences.

Some users rejoice, saying that it’s time to download these low-quality sites after many years of working with the system and staying in the search results.

This is one example of how the “link creation agency” was fired:

Gael Breton and Bobstack published the main update on March 1, 2024
But others keep racking their brains, wondering why their entire network disappeared.

X User – Major update from March 2024
During a discussion within the framework of the private SEO partner group Mastermind, one of the participants shared the sad experience of a publisher whose entire network collapsed.

According to the report, the eight affected publisher sites created over the past two years covered various niche topics. The author emphasized that the content was mostly written by a human with minimal help from artificial intelligence.

All eight websites are currently experiencing zero traffic levels.

This is where email may have played a crucial role. Algorithm Updates

The wide range of topics covered on these sites indicates a lack of in–depth knowledge in this area – the experience and expertise that Google prioritizes when ranking websites.

4. Outdated, error-filled sites are vulnerable Algorithm Updates

4. Outdated sites with errors are vulnerable
   Speaking of efficiency, please note that Google has now added another factor that allows you to consider content unreliable and with the least efficiency:

The content is generated using artificial intelligence, it is outdated and not infallible.

The main update of Natzir from March 1, 2024
These are the right ways to downgrade!

5. Even small AI content sites were affected Algorithm Updates

An interesting development was that small sites with AI content became the object of close attention. Google’s ability to detect AI-generated content has become more sophisticated, leading to penalties even for small players in the field.

Craig Griffiths believes that the most important indicator of a website with AI content is the frequency with which it publishes content.

Craig Griffiths on the March 1, 2024 kernel update
But in this case it is not so: Algorithm Updates

Pete Reynolds on the March 1, 2024 Kernel update

Further examination of this conversation reveals more specific signals that Google may be looking for:

Pete Reynolds and Craig Griffiths in the core update on March 1, 2024
Pete Reynolds and Cassie Mcblane in the core update on March 1, 2024
Let’s be clear about one thing: Google is not committed to creating content using artificial intelligence. Google wants to remove useless, repetitive, unoriginal content from search results, regardless of whether it is written by humans or artificial intelligence.

The latest update is aimed at removing bad websites that do nothing for people, and at the same time, good websites with valuable content come to the fore.

This is a wake-up call for website owners who thought their legacy would keep them safe. This proves once again that adaptation is the key to survival in the digital world.

If you manage one of these old and small domains, don’t panic. Start by conducting a comprehensive audit of the site and fix these problems immediately.

Conclusion: quality is superior to quantity. Algorithm Updates

Google has always paid special attention to originality, depth and value for the reader. Websites that were deleted and de-indexed often relied heavily on disparate or duplicated content without providing unique information or perspectives.

To solve this problem, it is necessary to improve the electronic document management system. The principles of electronic document management show Google and, more importantly, your readers that you are worth listening to. This includes quoting reputable sources in your niche and visually demonstrating the experience of the authors on your site.

Thanks to the latest changes in the algorithm, user convenience is coming to the fore. Your site should look good, be simple and intuitive for visitors. Websites that focus solely on keyword optimization rather than holistic UX design principles will be penalized.

Paying attention to page browsing speed, ease of use of mobile devices and clear calls to action will help keep users’ attention longer by sending positive signals to the search chain.

Remember that by making these changes, you are not just playing along with search engines; you are creating a better online space for everyone who visits the site.

Adapt or stay away
The huge number of de-indexed websites reported by the search marketing community confirms Google’s plans to fundamentally change its ranking systems.

It is advisable to study the features of websites that are affected by algorithmic events in order to identify common trends that will help you identify the weaknesses of your websites and adjust your strategies.

Focus on the quality of the content.
Improve user interaction.
Start auditing your site and make changes.
The path ahead may seem daunting, but remember that every step towards improvement is a step away from Google hell.

FAQ on Recent SEO and Algorithm Updates