What Are Search Engines and How Do They Work?

What is a search engine? A search engine is an online tool that is designed to search for websites on the internet based on the user’s search query. It looks for the results in its own database, sorts them and makes an ordered list of these results using unique search algorithms. This list is called a search engine… Read More »

What Is Google Keyword Planner and How to Use It?

What is Google Keyword Planner? Google Keyword Planner (formerly Google Keyword Tool) is a free tool that is part of the Google Ads suite. Its main aim is to help you find the right keywords for your Google Ads campaigns. Despite the fact that it is a PPC tool, it is often used for SEO purposes, mainly due… Read More »

Google Algorithm: What Are Its Top 5 Key Factors?

What is Google algorithm? Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query. To be precise, the whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page. How does Google search algorithm work?… Read More »

Keyword Tripod Rule: How to Choose Keywords for SEO?

So you’ve opened a keyword research tool and found hundreds of keywords you could target. Now what? Keyword research is much more than just finding new keyword ideas. You need to analyze them and pick the ones you’ll actually use in your content strategy. Luckily, there’s a simple rule that will help you remember the key factors you… Read More »

What Is SERP, Its Features & How It Is Generated?

What is SERP? SERP (Search Engine Result Page) is a page with a list of results that a search engine displays after a user submits a search query. There are various types of results that can be displayed in SERP – Organic results, Ads, and other SERP features (e.g. Featured Snippet, Sitelinks, etc.). Here’s an example of what… Read More »

What Is Keyword Mapping & Its Benefits (+ Examples)

When you are starting a website, you might feel a little bit lost about how it should be structured. What should be the home page? What categories should it contain? And which pages should you even focus on? Luckily, there is a solution that should help you with that – the keyword map. Let’s just jump right into… Read More »

SEO Ranking Factors: What Are They (+8 Confirmed Signals)

Knowing the key ranking factors is essential if you want to understand SEO. Although some ranking signals are still shrouded in Google’s mystery, many of them are well-established and confirmed by Google’s officials. Let’s find out what these factors are and how they work. What are ranking factors? Ranking factors are signals search engines use to sort the… Read More »

SERP Analysis: How to Outrank Your Competitors

Modern SEO is more than just keywords, backlinks, and technical stuff. It requires a deeper understanding of the search engine, how it displays content in the SERP and why it prefers some websites over the others. In this article, we will take a look at how you should perceive SERPs and how to use them to your advantage… Read More »

12 Easy (And Very Quick) SEO Wins for 2022

Let’s face it – SEO is not always easy. With so many aspects that you have to keep in mind, from a technical perspective, through on-page optimization up to the off-page SEO, it might get overwhelming sometimes. However, it does not always have to be the case… That is why we’ve created this list of “easy” SEO quick… Read More »

What Is Local Keyword Research & How to Do One?

Local keyword research is a crucial part of SEO for any business that offers physical products or services in a particular region or city. In other words – if you are not appearing in Google Search, how can people in your area find your business (or even know that it exists)? In this article, we will therefore take… Read More »