21 Best Rank Tracking Tools in 2024 (Free & Paid)

Staying on top of your SEO game requires the right tools, especially when it comes to tracking your rankings.

With so many options out there, it can be tough to know which ones are worth your time and money.

When it comes to choosing the best rank-tracking tools, it’s all about finding the right fit for your needs.

From comprehensive features to user-friendly interfaces, the best tools offer a range of benefits to help you monitor and improve your SEO performance and rankings.

We’ve rounded up the top contenders in the crowded market, making it easier for you to decide which tool is the perfect match for your SEO goals in 2024.

Best rank tracking tools in 2024

1. SERPWatcher by Mangools

SERPWatcher by Mangools is a powerful rank-tracking tool designed for simplicity and effectiveness.

It’s perfect for anyone, from beginners to SEO experts, who wants a straightforward way to track their search engine rankings.

You can simply create a Mangools account and go to the SERPWatcher tool:

1. Select “New Tracking” and provide details about your domain, the location in which you would like to track your keywords, and platform (desktop/mobile devices)
2. Add keywords that you would like to keep an eye on

The tool will start tracking the ranking performance of your website for the chosen keywords on a daily basis.

Besides ranking position, SERPWatcher can also provide multiple important SEO metrics about your website performance as well as about the keywords you are tracking, such as:

• Search volumes
• Average ranking positions
• Estimated visits per month
• Performance and visibility index
• … and much much more!

Best Features:

• User-friendly interface
• Daily ranking updates: See the rankings of your website day-by-day and check them in the SERP previews
• Detailed performance index
• Keyword finder integration
• Track rankings in any location, on any device, for both desktop & mobile search results
• The chance to track results for specific locations

Pros:

• Easy to use with a good mix of simple and advanced data that fits everybody
• Some of the best, most comprehensive data visual performance metrics on the market
• Get a heads-up about all the important rank changes via email alerts
  Integration with other Mangools tools

Cons:

• Better suited for low-volume keyword tracking need

Mangools also offers you 4 additional powerful tools for keyword research, SERP analysis, link-building, and website SEO analysis. This makes for a smoother, clearer experience.

Create a FREE account

2. Advanced Web Ranking

Advanced Web Ranking is a comprehensive tool that offers deep insights into your SEO performance.

It’s known for its accuracy and ability to handle large volumes of keywords, making it ideal for agencies and large websites.

Best Features:

• Accurate and up-to-date ranking data
• Supports multiple search engines and devices
• White-label reporting that can work together with rank tracking
• Competitor analysis
• Local and mobile rank tracking

Pros:

• Highly customizable
• Detailed reporting options
• Excellent customer support

Cons:

• Steeper learning curve
• Higher price point

Pricing: Starts at $89 per month.

3. Rank Tracker (SEO PowerSuite)

Rank Tracker from SEO PowerSuite is a versatile tool that provides in-depth rank tracking along with a suite of other SEO tools.

It’s a great option for those looking for an all-in-one SEO solution.

Best Features:

• Tracks rankings on 400+ search engines
• Unlimited keywords and projects
• Competitor rank tracking
• SERP history tracking
• Customizable reports

Pros:

• Comprehensive SEO toolkit
• Unlimited keyword tracking
• Flexible pricing options

Cons:

• Desktop-based, requires installation
• Can be resource-intensive

Pricing: Free version available; paid plans start at $124.75 per year.

4. Google Search Console

Google Search Console is a free tool provided by Google that offers a range of features for monitoring and maintaining your website’s presence in search results.

It’s essential for any website owner looking to optimize their SEO performance.

Best Features:

• Detailed search performance reports
• Index coverage data
• URL inspection tool
• Mobile usability analysis
• Manual action alerts

Pros:

• Free to use
• Direct insights from Google
• Essential for technical SEO

Cons:

• Limited keyword tracking capabilities
• No competitor analysis
• No competitor’s ranking information

Pricing: Completely free.

5. Serpstat

Serpstat is an all-in-one SEO platform that offers robust rank-tracking capabilities alongside other SEO tools.

It’s perfect for those who need comprehensive insights without breaking the bank.

Best Features:

Pros:

• Affordable pricing
• Wide range of SEO tools
• User-friendly interface

Cons:

• Limited data in lower-tier plans
• Some advanced features require higher plans

Pricing: Starts at $55 per month.

6. Nightwatch

Nightwatch is a sophisticated rank tracking tool designed for professionals who need precise and actionable SEO data.

It excels in providing visual insights and advanced analytics.

Best Features:

• Daily rank tracking
• Visual data representations
• Local and mobile rank tracking
• Competitor tracking
• Integration with Google Analytics and Search Console

Pros:

• Detailed visual reports
• Excellent for local SEO
• High data accuracy

Cons:

• Higher learning curve
• More expensive than some competitors

Pricing: Starts at $39 per month.

7. Serpple

Serpple is a user-friendly rank tracking tool that focuses on delivering accurate data and easy-to-understand insights.

It’s great for small businesses and solo marketers. Beautiful, easy to use and understand dashboard so users can quickly get the SEO data that will actually make a difference in their rankings.

Best Features:

• Real-time rank tracking
• Keyword grouping
• Competitor analysis
• Historical data
• Customizable dashboards

Pros:

• Easy to navigate
• Affordable
• Real-time updates
• Predicting future trends

Cons:

• Limited features compared to more comprehensive tools
• Depends on third-party platforms
• Fewer integrations

Pricing: Starts at $9 per month.

8. AccuRanker

AccuRanker is known for its speed and accuracy, making it a favorite among agencies and large businesses.

It provides detailed insights that help optimize your SEO strategy effectively.

Best Features:

• Fast, accurate rank tracking
• In-depth competitor analysis
• Data export options
• SERP features tracking
• Integration with various SEO tools

Pros:

• Highly accurate data
• User-friendly interface
• Excellent customer support

Cons:

• Higher price point
• Some features require higher-tier plans

Pricing: Starts at $129 per month.

9. Wincher

Wincher offers straightforward and efficient rank tracking at an affordable price.

It’s ideal for small to medium-sized businesses looking for reliable SEO insights.

Best Features:

• Daily rank updates
• Keyword management
• Competitor tracking
• Easy-to-read reports
• Historical data

Pros:

• Affordable pricing
• Simple, intuitive interface
• Accurate tracking

Cons:

• Limited advanced features
• Fewer integrations

Pricing: Starts at $29 per month.

10. WhiteSpark

WhiteSpark is a specialized tool designed for local SEO, offering powerful rank tracking capabilities.

It’s particularly useful for businesses aiming to improve their local search presence.

Best Features:

• Local rank tracking
• Citation building and management
• Review monitoring
• Google My Business insights
• Competitor tracking

Pros:

• Excellent for local SEO
• Detailed reporting
• Easy to use

Cons:

• Limited to local SEO features
• Higher price point for comprehensive plans

Pricing: Starts at $25 per month.

11. SEO Tester Online

SEO Tester Online is an all-in-one SEO suite that includes robust rank tracking features.

It’s perfect for small to medium-sized businesses looking for a versatile toolset.

Best Features:

• Rank tracking with daily updates
• Keyword research tools
• SEO audits
• Competitor analysis
• Content optimization tools

Pros:

• Comprehensive SEO features
• User-friendly interface
• Affordable pricing

Cons:

• Some advanced features require higher-tier plans
• Limited integrations

Pricing: Starts at €19 per month.

12. Ranktracker

Ranktracker is a powerful tool that offers accurate rank tracking along with a suite of other SEO features.

It’s suitable for both beginners and experienced marketers.

Best Features:

Pros:

• Comprehensive toolset
• Accurate data
• Easy to use

Cons:

• Higher pricing for advanced features
• Can be overwhelming for beginners

Pricing: Starts at $29 per month.

13. Nozzle.io

Nozzle is a feature-rich rank tracking tool designed for deep SEO analysis.

It offers extensive data and customization options, making it ideal for advanced users.

Best Features:

• Real-time rank tracking
• Unlimited keywords
• SERP feature tracking
• Competitor monitoring
• Customizable dashboards

Pros:

• Highly detailed data
• Excellent customization
• Scalable for large projects

Cons:

• Can be complex to set up
• Higher price point

Pricing: Starts at $49 per month.

14. Ahrefs

Ahrefs is a well-known SEO toolset that includes powerful rank tracking capabilities.

It’s a favorite among SEO professionals for its comprehensive data and insights.

Best Features:

• Accurate rank tracking
• Backlink analysis
• Keyword research
• Site audit
• Competitor analysis

Pros:

• Comprehensive SEO features
• High-quality data
• User-friendly interface

Cons:

• Expensive for smaller businesses
• Steeper learning curve

Pricing: Starts at $99 per month.

15. Semrush

Semrush is one of the most popular SEO tools, offering extensive rank tracking and a wide range of other SEO features.

It’s trusted by professionals for its reliability and depth of data.

Best Features:

• Detailed rank tracking
• Track campaign progress
• Data updated daily
• Monitor signs that could indicate an update to Google’s algorithm
• Research the domains with the most organic visibility in various global markets

Pros:

• All-in-one SEO solution
• High-quality data
• Robust reporting

Cons:

One of the most expensive SEO/ranking tools available
Some features require higher-tier plans
Pricing: Starts at $129.95 per month. Higher tiers cost as much as $499.95/month.

16. Moz Pro

Moz Pro is a comprehensive SEO toolset that includes powerful rank-tracking features.

It’s perfect for marketers who need reliable data and actionable insights to boost their search engine performance.

Best Features:

• Accurate rank tracking
• Keyword research tools
• Site audits
• Keep a close eye on your competitors
• Customizable reports

Pros:

• Comprehensive SEO features
• User-friendly interface
• High-quality, reliable data

Cons:

Expensive for smaller businesses

Some features require higher-tier plans

Pricing: Starts at $99 per month.

17. SE Ranking

SE Ranking is an all-in-one SEO platform that offers detailed rank tracking among its many features. It’s ideal for businesses of all sizes looking for an affordable yet powerful SEO solution.

Best Features:

• Accurate rank tracking
• Keyword research
• Competitor analysis
• Website audit
• Marketing plan

Pros:

• Affordable pricing
• Comprehensive toolset
• Easy to use

Cons:

• Some advanced features may be limited
• Interface can be overwhelming for beginners

Pricing: Starts at $31 per month.

18. Zutrix

Zutrix is an AI-powered rank tracking tool designed for precision and simplicity.

It’s perfect for those who want advanced technology to track their rankings with minimal hassle.

Best Features:

• AI-powered rank tracking
• Real-time updates
• Competitor tracking
• SERP feature tracking
• Smart notifications

Pros:

• Advanced AI technology
• Accurate and real-time data
• User-friendly interface

Cons:

• Limited features compared to more comprehensive tools
• Higher price for advanced features

Pricing: Starts at $9 per month.

19. Pro Rank Tracker

Pro Rank Tracker is a comprehensive and highly accurate rank tracking tool designed for professionals who need detailed insights.

It’s a great fit for agencies and businesses looking to monitor their SEO efforts closely.

Best Features:

• Daily rank updates
• Local and mobile tracking
• Comprehensive reporting
• Keyword discovery tool
• Competitor tracking

Pros:

• Highly accurate data
• User-friendly interface
• Extensive reporting options

Cons:

• Limited integrations
• Higher price for advanced features

Pricing: Starts at $19 per month.

20. Sitechecker

Sitechecker is an intuitive SEO platform that offers robust rank tracking alongside other essential SEO tools.

It’s ideal for small to medium-sized businesses that need a straightforward yet powerful solution.

Best Features:

• Daily rank tracking
• Website audit tool
• Backlink tracking
• On-page SEO checker
• Detailed reports

Pros:

• Easy to use
• Comprehensive SEO features
• Affordable pricing

Cons:

• Limited advanced features
• Can be slow with large data sets

Pricing: Starts at $29 per month.

21. Rank Ranger

Rank Ranger is an all-in-one SEO and marketing platform known for its detailed rank tracking and versatile reporting capabilities.

It’s perfect for professionals and agencies that need customizable and comprehensive SEO insights.

Best Features:

• Accurate rank tracking
• White-label reporting
• Competitor analysis
• Keyword research tools
• SERP feature tracking

Pros:

• Highly customizable reports
• Extensive data tracking
• Excellent customer support

Cons:

• Higher learning curve
• Expensive for smaller businesses

Pricing: Starts at $79 per month.

Frequently Asked Questions

What is rank-tracking software?

Rank tracking software helps you monitor where your website ranks in search engine results for specific keywords.

It provides valuable insights into your SEO performance, showing how your site stacks up against the competition.

By tracking these rankings over time, you can adjust your strategies to improve visibility and drive more traffic.

Why should you use a rank-tracking tool?

Using a rank-tracking tool lets you see how your SEO efforts are paying off. It helps you identify which keywords are bringing in traffic and which ones need more work.

Plus, you’ll be able to spot trends and make data-driven decisions to boost your site’s performance.

How to choose the best rank-tracking software?

To choose the best rank-tracking software, look for features like accurate data, ease of use, and comprehensive reporting.

Make sure it supports the search engines and regions you target. Check for customer reviews and consider the tool’s pricing to ensure it fits your budget.

What is the best rank tracker?

The best rank tracker depends on your specific needs, but for ease of use and value for the money, we recommend Mangools SERPWatcher. It offers reliable data, in-depth analysis, and a range of features to help you optimize your SEO strategy.

Which ranking tracking tools are free?

Some free rank-tracking tools worth checking out are Ubersuggest and Google Search Console. These tools can provide a good starting point for tracking your rankings without breaking the bank.